Here's a sample: Primary Audience: Greg Smith
1. Acting Division Chief at NIST
2. Worked with the acoustic thermometer from 1995-2005
3. 22 year career at NIST; started as a physicist
4. Oversees every project in four divisions
5. PhD from University of Michigan
If you have two members of your primary audience, pick one. If your primary audience is a group, name five traits that all group members share. For many of you, you'll be able to do this without thinking. If you don't know five things about your audience, that's a clear sign that some research is overdue.